About Us
Masterful Artist: Idalet
About Idalet Emmerentia Haasbroek Pauw (1962-2008)
Idalet was a prolific South African artist celebrated for her vibrant and visionary works in contemporary fine and abstract art. She held exhibitions in art capitals such as Cape Town, Johannesburg, Köln, Frankfurt, Berlin, München, Hamburg, Düsseldorf, and Paris, showcasing her unique artistry on an international stage.
Her talent caught the attention of prominent decorating companies and luxury hotels, leading to solo exhibitions in Jordan, Bremen, Ibiza, Luxembourg, and Köln. Renowned brand Rosenthal AG even commissioned her inspiring designs for reproduction on their premium porcelain collections.
Hotel groups, major interior design firms, and private collectors across the globe acquired her extraordinary pieces, with her artwork now residing in countries including Germany, Austria, France, Italy, Portugal, the United States, England, Luxembourg, Egypt, Turkey, Russia, and Spain. Her impactful artwork was also featured in television interviews in both South Africa and Germany.
Idalet's life and career were cut short at 45 due to a pulmonary embolism, leaving a limited collection of her artwork available for purchase. A portion of the proceeds and royalties from these pieces supports Idalet’s son, ensuring her legacy lives on through her exceptional contributions to the art world.
Marketing and Design: Erica
Erica’s journey with Idalet’s art began in the early 2000s when she purchased her first two paintings. Captivated by Idalet’s unique artistic talent, Erica began assisting her in both national and international exhibitions, eventually dedicating herself full-time in 2003. Her efforts included setting up a home gallery, a custom picture framing business, and a limited-edition canvas printing service to showcase Idalet’s exceptional artistry.
After 13 years of dedicated work on various e-commerce platforms, Erica developed and launched this website, creating a comprehensive online gallery for Idalet's artwork. Overcoming challenges like listing in South African Rand and in foreign currencies, conveying the scale of each piece, and capturing the full range of Idalet’s creative talent, Erica has made this site a complete resource for exploring Idalet’s legacy.
Erica also published an e-book providing an in-depth art analysis of Idalet’s work from 1985 to 1998, offering insights into her creative journey. To celebrate and share Idalet’s art, Erica crafted a range of blank and greeting cards as well as a collection of memorabilia, meticulously designed as replicas of original artwork.
Explore our online gift shop to discover these exclusive items, created with attention to every detail to preserve Idalet’s artistic legacy.
Social Media links are listed at the bottom of the Media Resources section: https://idaletanderica.com/a/press-kit
Visitors:
Heussner: Un touché exceptionnel dans les contruisies et les nuances. Il manqué toutefois lit presence vitale du blue et vert. Cependant. Beaucoup de genie artistique. (An exceptional touch of contrasts and nuances. It missed, however, the vital presence of blue and green. However, a lot of artistic genius.)
Idalet, many people paint, but a true artist is rare to find. You are an Artist, a work of art, a delight.
Every brushstroke is a masterpiece!!
Exceptional!!!
Soul Inspiring.
Passionate use of colour.
Bold artwork with a beautiful combination of mythology, religion and ethnicity.
A lot of artistic genius!
The paintings are exceptionally impressive and excellent!
Absolutely brilliant!!! Breathtaking!! At Last! This is Life!
A fantastic journey through wonderful worlds. What a discovery.
Your style is very impressive - it touches everything. Everything radiates warmth and peacefulness and this feeling would still affect me for a long while.
Thank you for a wonderful experience.
Beautiful work from a beautiful soul.
Flamboyant, magnificent use of colour – great art.
I love the vibrancy of the work!
More comments are listed in this blog article: https://admin.shopify.com/store/defineartgifts/articles/560128327867
Contact:
Wekker Street, Moreleta Park x 24, Pretoria, Gauteng, South-Africa.
define(at)telkomsa(dot)net
WA: SA(+27) 083 457 4983
Available: Monday to Friday 9h00 - 16h30
Time zone in Johannesburg (GMT+2)