Discover South African Art: Curated Masterpieces Since 1985.

Discover South African Art: Curated Masterpieces Since 1985. Welcome to Idalet and Erica, a curated digital gallery celebrating decades of artistic excellence. Our platform brings together an extraordinary collection of original artworks, art prints, thoughtfully selected gifts, and an exclusive e-book—all in one place.

This website represents a labour of love spanning over 4 years of meticulous curation and development. An assembly of 180 carefully chosen product listings, each one a window into the creative vision of an exceptionally talented South African artist. The collection draws from artwork created since 1985, showcasing the evolution and depth of this remarkable body of work.

To help you explore and connect with the art, we've created an immersive experience. Our platform features 1,115 photographs in total, including 180 specially commissioned AI-generated images that showcase each artwork against complementary interior settings. This approach allows you to visualize how pieces might enhance your own space. Additionally, 40 video reels have been integrated throughout our category and product pages, offering dynamic perspectives on the artwork and the creative process behind it.

With 19 blog posts available, you'll find insights, stories, and perspectives that deepen your appreciation for the art and the artist's journey. Yet even with all this content, we acknowledge that this collection merely represents a fraction of the hundreds of beautiful paintings that have found homes with collectors over the years. Each piece tells a story, and we're honoured to share this selection with you.

Team

Idalet and Erica

Erica de Kok
Graphic designer
Erica's direct involvement with Idalet's art started in the new millennium after buying her first two paintings from Idalet. Thereafter, she freely assisted Idalet with her national and international exhibitions. In 2003, Erica became involved with Idalet's art on a full time basis by setting up a home gallery, a picture framing business and a limited edition large format canvas printing business.
Idalet E Haasbroek Pauw
Masterful artist
Idalet, a prolific art creator from South Africa, had exhibitions in Cape Town, Johannesburg, Köln, Frankfurt, Berlin, München, Hamburg, Düsseldorf and Paris.

Testimonials

Extracts from Idalet's Home Gallery Visitors Book

Idalet, baie mense verf maar ware kunstenaars is skaarser. (Idalet, many people paint, but a true artist is rare to find).You are an Artist, a work of art, a delight. I love the direction your artwork has taken. Thanks for sharing.

Annelie

Jou ‘touch’ is baie indrukwekkend – dit loop deur die hele plek. Die warmte en rustigheid wat alles uitstraal sal my nog lank bybly. Baie dankie vir ‘n wonderlike ondervinding. (Your style is very impressive - it touches everything. Everything radiates warmth and peacefulness and this feeling would still affect me for a long while. Thank you for a wonderful experience.)

Claudia

Un touché exceptionnel dans les contruisies et les nuances. Il manqué toutefois lit presence vitale du blue et vert. Cependant. Beaucoup de genie artistique. (An exceptional touch of contrasts and nuances. It missed, however, the vital presence of blue and green. However, a lot of artistic genius.)

Heussner

Blog News

Défine Art Blog News: SA Artist, Idalet's Visitors Book.

Pretoria Historia Desember 2025

December 01, 2025

200 years of Stephanus Johannes Paulus Kruger

The shop has also expanded its selection to feature vibrant, ethnic pieces derived from the original artworks by Idalet.

The Witness

August 09, 2025

Artists celebrate day two of the Hilton Arts Festival

Erica de Kok, who makes souvenirs out of photographs, she had taken, of her sister's paintings, said she was happy to give people from out of the country a momento from South African and festival goers, a reminder of their visit to the 2025 Hilton Arts Festival.